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branding Archives - Penn Emblem Company

Penn Emblem Donates 6,000 Masks to Schools

Penn Emblem Company (Philadelphia, PA), a 73-year-old textile manufacturing and brand decoration company, was forced to pivot abruptly in March 2020 along with the rest of the world due to the COVID-19 pandemic. While non-essential businesses were shut down, Penn Emblem’s main responsibility was to serve their essential customers with products that they could deliver…

What Does Color Have To Do With Your Logo?

Are you trying to pick the right colors for your logo? Are you worried about portraying the wrong image or using the wrong logo colors? Here is some information that can help you understand branding and color while designing your company logo color. According to Psychology Today, while many attempt to categorize a customer’s emotional…

What is a brand?

What leaves an impact on your customer at the end of the day to choose your product or service? The simplest answer is your brand. A brand is a promise to the customer, telling them what to expect of your products and services that differentiates you from your competitors. Your brand allows for the customer…